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Phoenix Motorcycle Training LTD

Since 1999, Phoenix Motorcycle Training Has been spreading their enthusiasm for motorcycle riding, building a strong reputation for quality courses and sharing their unique business opportunity through the sale of franchises throughout the UK.

Phoenix is invested in the success of their franchisees. Along with spreading our enthusiasm for motorcycle riding, we’re keen to see all of our franchisees build upon our success. We offer three levels of independence and support, so you can choose the package that best suits your dreams of becoming a successful business owner.

Purchasing a motorcycle training franchise with us means you’ll be in business for yourself, but not on your own. You’ll have support and a level of independence to operate your business that suits your vision of becoming a business owner.

The right mix of flexibility and support

A franchise with Phoenix Motorcycle Training gives you instant access to a reputation for excellence, credibility with the DVSA, an established customer base and business systems and support.

Independence and a supportive network

Being a franchise owner puts you on the path to becoming a successful business owner from the beginning, making the initial set-up an ongoing maintenance easier and more cost effective.

What benefits will you get?

  1. Full training as a motorcycle instructor (if not already qualified).
  2. A complete guide to setting up your business and help when you do.
  3. Help when you need it, is just a phone call away.
  4. Use our buying power to negotiate discounts on insurance, equipment and advertising.
  5. Join a successful training organisation.
  6. Benefit from our highly respected reputation.
  7. Use of the Phoenix Registered Trademark, logo and name.
  8. Instant exposure on our highly ranked web site.

Phoenix Motorcycle Training have a reputation for quality courses and value for money and are the largest motorcycle training school in the UK. Franchise opportunities are available across Scotland, Wales and England. For information about specific areas, you can open your own school, contact us. You can also read our Franchisee FAQs to find out more about running your own Phoenix Motorcycle Training franchise.

3 franchisee packages to choose from

Each package has differing levels of flexibility, customer assistance and marketing expertise built in. Choose the level of training and support you’ll need to run your motorcycle training school with confidence. Our strong reputation for customer support and quality courses comes with every franchise package.


  • A complete guide to setting up your business and help when you do in the form of the comprehensive online franchise manual.
  • Access to regional training team during and after training.
  • Join a successful training organisation, which is accredited by investors in people.
  • Full training as a motorcycle instructor (if not already qualified) to DVSA standards including comprehensive training notes.
  • Assistance in training up other instructors on your behalf.
  • Access to a pool of DVSA qualified instructors to cover sickness or holiday on your behalf.
  • Support and advice when you need it is just a phone call away, 7 days a week.
  • Supply of an initial stock of advertising brochures and an ongoing supply at cost price.
  • Use of the Phoenix Motorcycle Training® name and logo.
  • Brand guidelines for using Phoenix Registered Trade Mark, logo and name.
  • Assistance with choosing the correct sites and equipment.
  • Benefit from our highly respected reputation.


  • ISO 9001:2015 and MCIAC compliance support.
  • Access to Online payment taking facilities (costs apply).
  • Use of the Call Centre to take your calls during your busy times (limits apply).
  • Access to Online Customer Management Systems.
  • Mentoring for Industry standards and qualifications.


  • Unlimited access to the call centre, 7 days a week, to manage all bookings, diaries, workloads and taking customer payments.
  • Direct access to the Advertising and marketing teams for advice and promotional activities, including assistance with local shows.
  • Voice over IP telephone line direct to the call centre.
  • Enhanced Rider Scheme Train the Trainer course at discounted rates.
  • Electronic driver’s licence checks for all staff members.
  • Access to Interest Free finance for your customers.
  • Test purchasing on your behalf with the DVSA.

We offer support and training that makes a difference when you begin your motorcycle training franchise journey. We offer:

Full motorcycle instructor training

Access the Regional Training team during and after your DVSA standard qualification training for advice on course content and associated topics. Phoenix also provide ongoing assistance in training additional instructors for you.

Business and marketing support

All franchise owners have access to support and advice when starting their franchise. Once you’re up and running, you can get help over the phone, seven days a week. We’ll even help you choose the best site for your school.

Increased purchasing power

As part of the Phoenix Motorcycle Training group, you’ll have more leverage to negotiate discounts. You’ll benefit from lower insurance, equipment and advertising costs for your business.